When flames swept through parts of Gironde, the next test became restoring visitor confidence without minimising risk.
Recovery is a tourism challenge
Le Monde reported a €200,000 Nouvelle-Aquitaine campaign launched on 5 August 2026 for visitors from Germany, the Netherlands, Belgium and Spain. Tourism businesses often earn 70–80% of annual revenue in July and August.
Travel responsibly
Impacts are local and conditions change. Check prefecture notices, respect closures and keep flexible plans. Advance transfers between Bordeaux and the coast can reduce disruption.
For regional mobility, oui stars offers coordinated services.
Source: Le Monde.
