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Destinations & TravelUnderstand the places before you arriveExplore the section →
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AlUla is building a global destination through heritage, hospitality and long-term investment. Here is what investors should watch.
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Could AlUla become the Middle East’s next tourism capital? The answer will depend on more than spectacular landscapes. It will depend on whether Saudi Arabia can turn heritage, nature and hospitality into a durable, globally competitive visitor economy. From heritage site to integrated destination AlUla is home to Hegra, Saudi Arabia’s first UNESCO World Heritage […]
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