Before the hotel booking: entry rules deter 43% in IATA’s passenger survey
IATA’s 2026 survey examines entry barriers, AI planning and airport biometrics. What the findings mean before you commit to a trip.
IATA’s 2026 survey examines entry barriers, AI planning and airport biometrics. What the findings mean before you commit to a trip.
AI is already changing how trips are discovered, priced, sold and serviced. The decisive question is whether tourism invests in better work and better hospitality—or simply automates the people out of the experience.
AI now dominates travel discovery, but trust still closes the booking. Inside the 2026 shift reshaping agencies, hotels, DMCs and tourism operators.
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