THE STORY BEHIND THE HOTEL · FRENCH RIVIERA SEASON · 08/12
Before Monaco had a summer season, it had an audacious experiment on the French side of the border. A journalist-hostess, an architect and a shoreline of rock turned an inauguration in 1928 into a new way of living beside the Mediterranean.
A summer address born before Monaco had a summer
Monte-Carlo had prospered as a winter destination when Elsa Maxwell pressed the Société des Bains de Mer to imagine a social club by the water. The Monte-Carlo Beach was inaugurated in 1928; Roger Séassal completed the hotel in 1929. The aim was precise: move the rituals of society out of drawing rooms and down to the sea.

Roger Séassal draws a villa along the shore
Séassal looked to Californian villas and gave the hotel a pure Art Deco profile. Its long, curved geometry follows the coast and sits beneath the pines instead of reaching for the vertical drama of Monaco. Terraces, shaded openings and the Olympic-size seawater pool make the route from room to water the real ceremonial entrance.
The horizontal plan is central to the experience, not a decorative flourish. From the water, the red volume reads almost like a long Mediterranean liner held against the trees. From the rooms, the sea repeatedly interrupts the architecture. That exchange between curve, pine shade and horizon gives the hotel its identity.

From the 1928 inauguration to Riviera red
The inaugural evening of 1928 travelled through the society columns and established the Beach as a meeting place for artistic, musical and cultural circles. Sport, bathing and long summer nights followed. In 2009, India Mahdavi returned colour and graphic confidence to the interiors; her “Riviera red” respected the building’s playfulness without turning it into a stage set for the 1930s.
The institution kept changing status as the Riviera changed around it. Monte-Carlo Beach joined Relais & Châteaux in 2009 and received its fifth star in 2010. Those distinctions belong to a later luxury economy, but they also show how a club created for interwar society was recast as a small contemporary resort.

IF THESE WALLS COULD TALK
The hotel’s most revealing night came before the building was finished. Monte-Carlo Beach opened with a much-reported inauguration in 1928; Séassal’s work was completed the following year. The party therefore did more than celebrate an address. It announced the clientele, the mood and the summer season in advance—and society arrived before the last architectural full stop.
Elsa Maxwell, the woman who changed the season
Maxwell matters here because she helped shape the proposition. An American journalist and celebrated hostess, she understood that a party could create a destination as effectively as architecture. The official history places her at the centre of the hotel’s early social life; the restaurant Elsa now carries her name.

When the coast became more than scenery
A hotel fixed to a fragile shoreline eventually has to answer for the ground beneath it. Monte-Carlo Beach has held Green Globe certification since 2014. A reef breakwater installed during the 2021 beach works was designed both to protect the shore and encourage marine life; the Pointe de La Vigie and its pine grove have been an LPO bird refuge since 2019. These are documented measures, not a licence to treat every environmental claim as settled.
A 2022 ecological follow-up cited 22 fish species around the reef structure, including protected dusky grouper and brown meagre. That count is a dated field observation, not a permanent promise. Its value is more exact: it gives readers a measurable record against which later claims about shoreline restoration can be judged.

After India Mahdavi, another chapter
Mahdavi’s 2009 redesign established the saturated palette now associated with the hotel. A further multi-year renewal began in 2024 under director René Blino, and Dorothée Delaye subsequently redrew Le Deck. The useful test is whether each intervention keeps Séassal’s low, coastal logic legible.

Forty-one keys and a seawater horizon
Published hotel material lists 41 rooms and suites, including the Diamond Suite and the six-bedroom Villa La Vigie. The wider address brings together Elsa, Le Deck, Jondal at La Vigie and Maona, alongside a spa, private beach, padel courts and the heated Olympic-size seawater pool. The hotel is seasonal; current opening dates and restaurant programmes should always be checked before travel.
The exceptional accommodation is deliberately separated from the standard room count. The Diamond Suite Sunshine measures about 200 square metres when its rooftop terrace is included. Villa La Vigie is a residence of roughly 600 square metres, with six bedrooms, a large terrace and a heated 14-metre pool—an address within the address rather than simply the hotel’s largest suite.

The Beach on film
The escape just beyond Monaco
The appeal is geographical as much as social: sea, pines and a resort rhythm, with Casino Square close enough for dinner but absent from the bedroom window. Travellers seeking Monaco’s urban ceremony can read our story of the Hôtel de Paris Monte-Carlo; the Beach offers the counterargument, a seasonal hotel where the day begins with water. Choosing between them is choosing the tempo of the trip.
This is not the automatic choice for a traveller who wants to walk out into Monaco at every hour, nor for anyone seeking a year-round city hotel. It is strongest when the resort itself is the first destination: morning swims, long lunches, the shade of the pines and only then the principality.
France on the far side of the Principality
Despite the name and the connection with Monte-Carlo Société des Bains de Mer, the hotel stands in Roquebrune-Cap-Martin, France, on Avenue Princesse Grace, immediately east of Monaco. Monte-Carlo is a short drive away. The hotel and beach operate seasonally; confirm current opening dates, restaurant schedules and transfer arrangements before booking.
At a glance
- Address: Avenue Princesse Grace, 06190 Roquebrune-Cap-Martin, France
- Official hotel website
Let OUISTARS shape the stay
A story can explain why a hotel matters; choosing the right room, dates and arrival plan is a different craft. OUISTARS can compare room and suite options, coordinate the route from airport or station, and help shape the wider Riviera itinerary—while keeping this article editorially independent.
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Editorial selection is independent. No partnership, sponsorship, complimentary stay or endorsement is implied. Availability, rates, taxes and cancellation terms must be confirmed before commitment.
Research desk: primary and authoritative sources
- Monte-Carlo SBM — official history
- Monte-Carlo Beach — official 2025 press dossier
- Relais & Châteaux — Monte-Carlo Beach
- ELLE on Dailymotion — editorial video
All Wikimedia Commons images are used under the licence shown in each credit. Official hotel imagery, where used, is editorially credited and must be re-cleared for commercial print or paid reuse.
Osama Samaha
Editor-in-Chief — OUISTARS Travel














