How France Keeps the World’s Tourism Crown Despite Every Challenge
France welcomed 102 million international visitors in 2025. This investigation explains the resilient system behind the world’s tourism crown—and the risks ahead.
France welcomed 102 million international visitors in 2025. This investigation explains the resilient system behind the world’s tourism crown—and the risks ahead.
France attracts more international visitors than any other country. Reaching €100 billion in tourism receipts by 2030 will require a more valuable, sustainable and digitally competitive visitor economy.
Beyond the Hall of Mirrors lies a more intimate Versailles of secret passages, private rooms and misunderstood stories. Here is how to see it—and when a guide changes everything.
Published by PARIS RÉFÉRENCE, a French association governed by the Law of 1 July 1901.