20 French Tourism Companies to Watch in 2026: The OUISTARS Reinvention Index
From transport giants to accessibility and climate-tech pioneers, OUISTARS ranks 20 France-based companies changing how tourism works in 2026.
From transport giants to accessibility and climate-tech pioneers, OUISTARS ranks 20 France-based companies changing how tourism works in 2026.
Paris airports handled nearly 107 million passengers in 2025. OUISTARS analyses how air and rail gateways determine France’s tourism competitiveness.
Paris needs tourism, but tourism also needs a liveable Paris. OUISTARS examines housing, crowds, mobility, climate and how the capital can protect both visitors and residents.
Monaco’s most valuable tourism asset is not a casino, a yacht or a palace hotel. It is scarcity. On 2.08 square kilometres, the Principality sells what global luxury increasingly struggles to provide: concentration, security, recognition, speed and access. A guest can move from a business meeting to a Michelin-starred table, a marina, a cultural performance […]
Saint-Tropez turns global luxury into tourism income—but housing, traffic and seasonal pressure test the village behind the brand. OUISTARS follows the money.
France plans 319,000 hotel and restaurant recruitments in 2026, with 44% considered difficult. OUISTARS examines the causes and solutions.
For twelve days each May, Cannes appears to belong to cinema. For the rest of the year, it belongs to an economic machine built around the same promise: the world will come here to be seen. The red carpet is the symbol, but the business model is much larger—film sales, property fairs, television markets, yachts, […]
Nice was built for winter visitors. Its modern tourism economy is trying to abolish winter altogether. The city that aristocratic Europeans once reached by rail for a mild season now sits at the centre of a metropolitan destination reporting 15 million visitors in 2025, record accommodation activity and an airport handling more than 15.2 million […]
Normandy does not sell nostalgia. It holds a debt of memory. Yet the generation that could say “I was there” is disappearing, just as the D-Day coast enters a new global era. In 2026, UNESCO inscribed the Beaches of the D-Day Landings on the World Heritage List. That recognition is a triumph—but it is also […]
France welcomed 102 million international visitors in 2025. OUISTARS examines the police, gendarmerie and emergency services behind that success.
Published by PARIS RÉFÉRENCE, a French association governed by the Law of 1 July 1901.